Sadly, a pancreatic cancer diagnosis remains a bleak prognosis, particularly in relation to the broad spectrum of cancers. Lack of funding and awareness are at shocking low levels. The client was looking for a way to utilise their very pro-active supporters to drive awareness of the function of the pancreas. They also wanted to engage a wider audience in conversation about Pancreatic Cancer in a united and optimistic way. We delivered something pretty leftfield.
The tag got 9 million impressions and the video had a broad reach including shares by Lord Sugar and Lorraine Kelly shared the video (a career peak in many ways).