HOLOCAUST MEMORIAL DAY TRUST “JOURNEYS”
I loved working on this fascinating project. My role was to develop the concept and write the script (which I later translated into a series of questions to ask the awe-inspiring survivors in the video). The film was created to spearhead a campaign to commemorate the annual Holocaust Memorial Day. The combination of stories creates a transparent line of empathy between audience and the content; one that we hoped would inspire sharing across social platforms whilst educating about the charity’s remit to promote Holocaust Memorial Day and the campaign theme of ‘Journeys’. This film won silver in the category Best B2C Promotion and Information, at the EVCOM Awards.
PANCREATIC CANCER UK #CanCan4PanCan
The alternative title to this project is: How far can you can with very little money and a whole lot of love? Scroll down to see for yourself.
Sadly, a pancreatic cancer diagnosis remains a bleak prognosis, particularly in relation to the broad spectrum of cancers. Lack of funding and awareness are at shocking low levels. The client was looking for a way to utilise their very pro-active supporters to drive awareness of the function of the pancreas. They also wanted to engage a wider audience in conversation about Pancreatic Cancer in a united and optimistic way. We delivered something pretty leftfield.
The tag got 9 million impressions and the video had a broad reach including shares by Lord Sugar and Lorraine Kelly shared the video (a career peak in many ways).
Check out the case study video to see the stats and the achievements broken down...