— John Hurst Former Global Creative Director McCann London
Cheerios "Morning Therapy"
The ECD on this project entrusted me to oversee the creative from conception right through to production. I wrote scripts, had lots of fun working alongside director (lovely Jim Owen) and the talent (equally lovely Jacob Edwards) and saw the project right through post production. Cheerios wanted to be the first brand to come out and acknowledge that mornings are a nightmare. The brand wanted to move on from the idea of effortless mums and peaceful children because the research said something entirely different. The TVC that landed on ‘Make Friends With Morning’, and this series pushed that message into digital.
- Role Scriptwriter / Lead Creative
- For McCann London & Paris
- Type Comedy digital content. On a brief by brief basis.