“A willing and capable writer who contributed outstanding campaign ideas as well as jumping in when needed on projects both big and small.”
— John Hurst Former Global Creative Director McCann London
CHEERIOS “MORNING THERAPY”
The ECD on this project entrusted me to oversee the creative from conception right through to production. I wrote scripts, had lots of fun working alongside director (lovely Jim Owen) and the talent (equally lovely Jacob Edwards) and saw the project right through post production. Cheerios wanted to be the first brand to come out and acknowledge that mornings are a nightmare. The brand wanted to move on from the idea of effortless mums and peaceful children because the research said something entirely different. The TVC that landed on ‘Make Friends With Morning’, and this series pushed that message into digital.
Nestlé Fitness “How to satisfy a woman”.
I wrote the scripts and was the creative on shoot for this series of cheeky films that were created for the launch of Nestlé FITNESS Protein Granola. They were scripted and shot in both English and Greek and were featured on YouTube, Facebook and Twitter, in both territories.
Fun fact: I got to have some fun behind the camera as I directed the kimono segment that you see in the buttons at the end.
“Doug is fantastic to work with. His writing and ideas are completely unique and he has proved a real asset to the constant demand of content generation”
— Sarah Clift Writer/Director UK Partner Madrefoca Films (and former Creative Director McCann London & Paris)