Gareth Thomas' Tour De Trophy x Sport Relief
This is a lovely one for me. Gareth Thomas is a rugby legend. That is something I give him kudos for but admittedly know nothing about. What I admire most about him is that he has taken control of his own story. Lots of people in his position would have baulked and hidden, but he has stepped up and now leads the charge when it comes to tackling the stigma surrounding HIV and LGBTQIA+ issues. I got to name and write all the comms around this challenge for Sport Relief.
- Type Charity / Campaign / Naming / ATL & BTL