As copy guardian for Sport Relief 2020 (whilst freelancing in-house at Comic Relief) I wrote in a number of ways across this creative campaign, originated by the lovely folks at Pablo. That included being the bridge between the external creative agency and internal teams (creative, marketing, fundraising, etc). I’d generate lines, build new ideas, take care of integrating “need” messaging throughout, and adapting and developing the copy to sit across all those touch points where we love to see our messaging when we’re creating a national campaign like this.