Looking to hire a copywriter?
I’m a senior freelance creative copywriter serving strategically-grounded ideas with a wildcard spirit. I excel at developing brand voice through strategic, sensitive, and playful storytelling. Take a little scroll down memory lane with me. View examples by category (click to zoom) and get in touch if you need some words or stories.
Campaigns
I develop campaigns from idea to execution.
That means shaping the concept, planning how it will roll out across platforms, writing the copy that carry it into production, and keeping a watchful eye at all stages. Examples include my time at Comic Relief, where I worked across three national campaigns: Red Nose Day, Sport Relief, and Big Night In. I developed creative for corporate and talent partners, like Gareth Thomas’ Tour De Trophy. A lovely one for me, aside from being rugby legend, Gareth is meaningful tackling the stigma surrounding LGBTQIA+ issues.
Events
Beefeater "Imaginarium". Global Experiential Toolkit Concept development for Wonderland.
Copywriting, scriptwriting, DM, and all manner of creative writing for TikTok x Wonderland "The Big Festive Week".
Speechwriting for leaders and partners at Caraffi Events
Stories
I curate and edit stories to make them more shareable, with supporters and stakeholders. Like with War Child and War Child Records who I worked with on impact stories from their work in Gaza, Lebanon, Ukraine, Afghanistan, and Yemen. My role was to work with testimony from real people, editing for fluency and creating versions suitable for sharing across digital and social platforms. It was a beautiful challenge to honour these meaningful stories, keeping them concise whilst told with dignity.
Brochure
I write and craft compelling brochure copy that zings and keeps peoples attention.
Like this one for Tess and Claudia who, gratefully, survived this marathon of gyration.
Poster (OOH)
I've written across multiple campaigns for Hellmann's x Design Bridge. Developing concepts and writing copy for includes key visuals ooh, in-store, and on-pack.
I've written across multiple campaigns for Pepsi Lipton x Design Bridge. Developing concepts and writing copy for includes key visuals ooh, in-store, in app, and on-pack.
Pablo x Sport Relief: Role: Brand guardian: Comic Relief, developing, editing, evolving copy.
Copy for activation for ESPN x TFL
Packaging
Alpro x Elmwood. Pack concept development and copywriting.
Old Mout x WWF x Elmwood. On-pack copywriting.
Laphroaig x Design Bridge. Pack concept development and copywriting.
KFC x Design Bridge. Pack concept development and copywriting.
Novelty
Irreverent innuendo. Subversive digs designed to drop jaws. Or knowing nods on niche topics. I love them all. Sometimes people pay me to write such jokes for them. Which is a laugh. So, whether you’re looking to punch up a script or speech, churn out some cheeky content, or rustle a few feathers, give me a shout.
Comic Relief x Moonpig
Merchandise
Comic Relief x Sainsbury's Funny Little Book
Funny Little Book Joke Sample
Red Nose Personalities
Social
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